Attending a convention in Florence is also an opportunity to visit it. Here is a selection of places not to be missed.


Cosa vedere a Firenze, tra le più belle città del mondo

Florence is a city full of charm, absolutely to be visited for its precious architectural and artistic works of the highest level. Florence preserves intact many testaments of its past of great economic power, and especially of a refined cultural center, a cradle of ingenuity and splendid arts.
Soft and green hills frame and complete the spectacle of great beauty made by man.


Cathedral of Santa Maria del Fiore

Built in 1296, it is a masterpiece of engineering and its particular appeal is the Brunelleschi dome and to the bell tower of Giotto, as well as works by many artists including Vasari and Della Robbia. Facing the Duomo, the Baptistery of St. John contains a beautiful octagonal dome of gold leaf mosaics from centuries earlier. Just steps from Palazzo Pucci.


Uffizi Gallery

Symbol of Florentine Renaissance, one of the most important museums in the world founded by the Medici, hosts masterpieces by Leonardo, Michelangelo, Raffaello, Piero della Francesca, Cimabue, Mantegna, Titian, Caravaggio and many other illustrious artists.


Basilica of Santa Maria Novella

Early Renaissance facade, Gothic interior, the convent that overlooks the square of the same name dates back to the 13th century. The bicolor facade is designed by Leon Battista Alberti, while the interior houses the crucifix of Giotto, works by Botticelli, Masaccio, Brunelleschi, Ghirlandaio, Michelangelo, Paolo Uccello, among others.


Palazzo Vecchio

Of medieval origin, it houses the offices of the Mayor and the beautiful “Salone del Cinquecento”, an impressive, luxe hall that is also granted publicly to inaugurate important international congresses. In front of the Palazzo Vecchio there are important statues, including a copy of Michelangelo’s famous David.


Ponte Vecchio

One of the most iconic places in Florence, one of the most visited and most photographed, the Ponte Vecchio dates back to 1345. The Ponte Vecchio is also renowned for shopping, with its jewelry and other shops.


Basilica of Santa Croce

The Basilica is in the center of an interesting neighborhood, full of trattorias, cafés, nightclubs and craft shops. Inside the basilica are works of Giotto, Brunelleschi and tombs of illustrious Italians such as Galileo, Michelangelo and Alfieri. Legend says the church was founded by St. Francis of Assisi himself.


Basilica of San Lorenzo

Another important basilica, by Michelangelo and Brunelleschi, which houses the masterpieces of Donatello and Rosso Fiorentino, as well as the Medici tombs, in the adjacent Medici Chapels.


Gallery of the Academy of Florence

The Gallery deserves a visit not only to admire the original sculpture of David and other sculptures by Michelangelo, but also for the many other works of great artists such as Giambologna, Perugino, Raffaello, Botticelli, Paolo Uccello, and many others.

Florence reserves surprises even to those who know it

The city is so rich with works of art, enchanting views and historical sites to surprise many, even its native Fiorentini. The list could be very long. Here are some suggestions.

Florence seen from the water

You can see Florence from a completely different point of view by taking a trip on the Arno river, organized by the Association of Renaioli from May to September. www.renaioli.it

Santa Trinita Bridge

Close to the most famous Ponte Vecchio, it provides a beautiful view while avoiding the crowd.

Galleria del Costume / Costume Gallery

Here is the history of fashion. It shows historical costumes and the most important contemporary designers.

San Marco Museum

You can admire the late Renaissance Last Supper fresco painted by Ghirlandaio.

Alinari National Museum of Photography

A rich archive of photographs, daguerreotypes and negatives as a collection became the first museum of Italy to be devoted exclusively to photography.


Shopping in Florence is also unique

Walking in the center, out of the busy streets, you can still find old handicraft shops, wrought iron hardware and handmade brass items, shops with products that seem to come out of the past centuries.


Gonnelli Antiquaria Library

Even for those who do not want to buy old volumes and incunabula (early print books), the visit is fascinating, so far as a museum is concerned.


Dr. Alessandro Bizzarri

An old apothecary from 1842 by the eponymous Dr. Alessandro Bizzarri. Still created in the workshop, you’ll find elixirs, alembic pot still distillations, vials, colors, infusions, all for sale, while the experience alone is a lifetime memory.


Central Market

Worth a visit for a lunch, or to buy the best products of Tuscan agriculture and farming as great artisanal gifts.



A huge old-fashioned toy store, where every type of game and toy is available, especially a wide range of Pinocchio items, since Florence is the birthplace of its author, Carlo Collodi. The one thing you won’t find? No video games and other electronic games.


San Lorenzo Market

Leather goods in Tuscany are an ancient art that reaches levels of absolute excellence. In this colorful market, you will find handicraft products of various shapes and qualities, strictly leather.


Cantucci, ricciarelli and other delights

At the Migone Pastry shop, in the center of Florence, you can enjoy the best pastries in all of Tuscany.


Officina Profumo-Farmaceutica of Santa Maria Novella

Founded in 1612, the Pharmacy of Santa Maria Novella is a fantastic place to dive into inebriating fragrances, ancient vases and shelves, in a carefully preserved environment from over the centuries. Famous the world over.


The Mall

Fashion in Florence also occupies a special place. In this outlet just outside Florence, you can buy designer items at discounted prices.

Tuscan cuisine

Tuscan cuisine is full of intense flavors even in the simplest dishes. Walking the streets of the center or during a hike on the hillside, beside many tourist spots you can find old taverns and “Buche” (basement restaurants serving typical Tuscan dishes), but also refined restaurants with cutting-edge culinary offerings.